Relies heavily on understanding their services.
The brief for this project relied heavily on understanding their services and pricing with an objective to show the end user what the service involves given that it’s a new business venture and strategy.
To fulfill the scope, the design had to be visually appealing. The use of icons assisted in providing a quick understanding of their services without needing to read the entire caption. The call-to-action is positioned prominently on the design as well as the pricing to reinforce the purpose of the website, which is to increase sale conversions.
Using the world as a hero shot for this design was appropriate for the industry as well as identifiable from the end user perspective, it moulded the design together and produced a memorable brand.