Melbourne based digital designer

In the modern age of web design you need to engage your users and deliver a clear message, it must perform and show positive results.

Coupon Croc

Overview

Rebranding with search engine optimisation in mind.

  • Technical
  • Website Design
  • Information Architecture
  • Logo Design

Design Versus Search Engine Optimisation

Vuu Media was approached by Discount Coupons (UK) to rebrand their existing online business. The challenge was to create a new design whilst maintaining their ranking.

Given the name of their rebrand being ‘Coupon Croc’ the objective of the project was to produce a design with a new colour palette and theme based around crocodiles. Due to the number of logos and colours coming from the content itself, it was a logical move to go down a clean and sleek path for this design.

To mimic the crocodile theme, rough scaly skin texture was used throughout the design. The use of green was compulsory but complimented the beige, blue and yellow – which is easy on the eyes yet effective enough to produce a colour hierarchy.

All worded content was kept the same during the design phase, some elements were compromised by placing them in tabs or within other modules, but overall all major keyword and link components were kept through the entire process.

Latest Twitter

David Vuu
Follow @davidvuu

Random Projects

Testimonials

  • We searched for a long time looking for the best possible person to build our new website before deciding on Vuu Media. David has an exceptional talent for aesthetic visual design as well as the necessary technical knowledge.
    Chris Kearney
    Sydney Specialist Dermatology
  • David Vuu is a consummate professional. His designs are simply stunning, and cover a diverse palette. David is also a pleasure to work with and has an incredible attention to detail that makes working with him an easy and effortless process.
    Anthony Olsen
    Joomla Bamboo
  • David's design skills were extremely helpful leading up to the festival. He designed all our tickets and passes for the festival, including Festival Passes, Opening Night Passes, general tickets and more. He was an amazing asset to the festival.
    Cameron Male
    Australian Film Festival
  • I was most impressed with David's ability to work collaboratively within his team. I also appreciated his ability to listen and to ask the right questions in order to produce the website that most suited my needs. David worked beyond my expectations.
    Pauline Anastasiou
    RMIT University
  • I have had the pleasure of working with David (Vuu Media) on various projects for many years. His professionalism, discipline and honesty are ingredients of his outstanding track record.
    Kurush Zaiwala
    Kolabs
  • David has produced work that has attracted more business and driven a significant improvement in results for us. Every design element has consistently focused on how to better service our clients and strengthen our brand image.
    Che Taing
    MCT Networks
  • David explained everything to us and was very patient with me through this process. He was able to do everything we asked and it turned out great. I would like people to know that he is a real resource for designing web sites.
    Victor Dang
    Team Jetspeed